Privacy Policy

1. Name and Address of the Controller

We, Berta Frey & Söhne OHG (Daytona Schuhfabrik), are the data controller in accordance with the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG) as well as other data protection provisions who is responsible for our website and the associated data processing.

Comprehensive information on our company can be found in the imprint.

2. Data Protection Officer

In accordance with legal requirements we are not required to appoint a Privacy officer.

Requests to the data protection concerning our company you can write an E-Mail to the address info@daytona.de at any time.

3. Provision of the Website and Creation of Log Files

3.1 Description and Scope of Data Processing

Each time our website is accessed, our system, i.e. the web server, automatically collects information from the computer system of the accessing computer and/or the terminal of the user.

We collect the following data:

  • Information on the browser type and version used
  • The operating system of the terminal of the user
  • The internet service provider of the user
  • The IP address of the user
  • Access date and time
  • Website from which the user accessed our website

3.2 Legal Basis for Data Processing

The legal basis for the temporary storage of this data and the log files is point (f) of Art. 6(1) GDPR (our legitimate interest as the responsible website operator).

3.3 Purpose of the data processing

It is necessary for our system to temporarily store the IP address of the user in order to enable the website to be delivered to the user’s computer. To this end, the IP address of the user must be saved for the duration of the session.

The storage of the aforementioned data in log files is carried out in order to guarantee the functionality of our website. In addition, the data helps us to optimise the website and to ensure the security of our IT systems (e.g. to detect intrusion). The data is not evaluated for marketing purposes in this context.

3.4 Retention Period

The aforementioned data will be erased once it is no longer required to fulfil the purpose of its collection. Where data is captured to provide the website, it will be erased once the respective session has been terminated. Where data is stored in log files, this will be the case after 14 days at the latest. Further retention beyond this is possible. In this case, we will erase or alter the IP address of the user so that an assignment of the accessing client is no longer possible, and the data included will no longer display any personal reference.

4. Email Contact and Contact Form

4.1 Description and Scope of Data Processing

We can be contacted via our contact form and the email address provided. In this case, the personal data of the sender, thus of the user, which is transferred together with the enquiry will be stored.

4.2 Legal Basis for Data Processing

The legal basis for the processing of this data which is transferred in the course of sending an enquiry is point (a) of Article 6(1) GDPR (consent).
If the purpose of the enquiry is to conclude a contract, an additional legal basis for processing is point (b) of Art. 6(1) GDPR (performance of a contract).

4.3 Purpose of the data processing

Processing such personal data solely serves to process the contact.

4.4 Retention Period

The aforementioned data will be erased once it is no longer required to fulfil the purpose of its collection. For personal data that was sent by email or using the contact form, this is the case when the relevant conversation with the user has come to an end. The conversation is deemed terminated once it becomes clear from the circumstances that the relevant issue has been conclusively resolved.

4.5 Right to object

The user has the possibility to object to data processing at any time. Objections can be sent to the following email address: info@daytona.de.

All personal data stored in the course of contact will be erased in this case.

5. Contest

5.1 Description and Scope of Data Processing

We offer the user of our website the opportunity to participate in a contest. Participation can be by post, Email or via the contest web-form on our website.

The following data must be entered into the form:

  • First Name
  • Surname
  • Email address
  • The story of the participant

The story of the winner will be published with first name and surname.

Voluntary information:

  • Address
  • Country
  • Phone/fax

5.2 Legal Basis for Data Processing

The legal basis for processing the personal data of users point (a) of Art. 6(1) GDPR (consent) as the user is involved in the processing of his data by the has agreed to participate in the lottery.

5.3 Purpose of the data processing

The processing of the data serves to carry out the competition.

5.4 Retention Period

The aforementioned data will be erased once it is no longer required to fulfill the purpose of its collection. This is for the data relating to the conduct of the competition if the data is no longer required for the conduct of the competition. Even after the conclusion of the competition, it may be necessary to store the participant's personal data in order to comply with contractual or legal obligations (e. g. commercial law storage obligation).

5.5 Right to object

The winner has the right to terminate participation in the competition at any time. The data stored about the user can be changed by the user at any time. The winning entries can be deleted at any time upon request. To do this, please contact the following address with your request Address: info@daytona.de.

6. Web analysis using Matomo (formerly Piwik)

6.1 Description and Scope of Data Processing

On our website we use the open source software tool Matomo (formerly Piwik). Cookies may also be used for this purpose. Cookies are small text files which are stored locally in the buffer of the web browser of the visitor to the website. Among other things, cookies enable the recognition of the web browser. Data collected using the Matomo technology (including your anonymised IP address) will be processed on our servers.

The following data are saved when individual pages of our website are accessed:

  • Two bytes of the IP address of the user system that has requested the page
  • The requested website
  • The website from which the user has accessed the website (referrer)
  • The subpages accessed from the website visited
  • The duration of the visit to the website
  • The frequency of website access

The software is configured so that the IP addresses are not stored in full but with two bytes of the IP address masked (e.g.: 130.75.xxx.xxx). This means that the abbreviated IP address cannot be associated with the accessing computer. The anonymisation of the IP address sufficiently protects the user's interest in the protection of their personal data. Cookies are stored on the user’s computer and transferred from it to our site.

6.2 Legal Basis for Data Processing

The legal basis for processing the personal data of users is our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes i.S. point (f) of Art. 6(1) GDPR.

6.3 Purpose of the data processing

Purpose is the statistical analysis of user behavior to optimization and marketing purposes. Evaluating the data obtained enables us to compile information on the use of individual components of our website. This helps us to improve our own website and its user-friendliness.

6.4 Retention Period

The data stored using tracking is deleted as soon as it ceases to be required for our recording purposes.

6.5 Right to object

By changing the settings in your internet browser, you can deactivate or restrict the transfer of cookies. Cookies which have already been stored can be erased at any time. This can also occur automatically. If cookies are deactivated for our website, you may no longer have full use of the website functions.

7. Tracking using Google Analytics

7.1 Description and Scope of Data Processing

We use the tracking tool Google Analytics on our website. In Google Analytics, interactions of the user with our website are primarily collected and systematically analysed with the aid of cookies. The following data are saved when individual pages of our website are accessed:

  • Three bytes of the IP address of the user system that has requested the page (anonymised IP address)
  • The website accessed
  • The website from which the user accessed our website (referrer)
  • The subpages accessed from the page visited
  • The duration of the visit to the website
  • The frequency of website access

The software is set so that the last octet of the IP address is masked, and the full IP address is not saved (example: 192.168.79.***). This means that the abbreviated IP address can no longer be associated with the accessing computer or terminal of the user.

7.2 Legal Basis for Data Processing

The legal basis for processing the personal data of users point (a) of Art. 6(1) GDPR (consent).

7.3 Purpose of the data processing

Using Google Analytics to process the user’s personal data allows us to analyse the surf behaviour of our users. Evaluating the data obtained enables us to compile information on the use of individual components of our website. This helps us to continuously improve our own website and its user-friendliness.

7.4 Retention Period

The data stored using tracking is deleted as soon as it ceases to be required for our recording purposes. In our case, this is the case after fourteen months.

7.5 Right to object

Users can prevent Google Analytics from using their data on our website with the help of a browser add-on that disables Google Analytics JavaScripts (ga.js, analytics.js, dc.js).

Should the user wish to disable Google Analytics, they can download and install the add-on for their own web browser. The add-on to disable Google Analytics is compatible with the standard versions of Chrome, Internet Explorer, Safari, Firefox and Opera. For the add-on to function it must be correctly loaded and executed in the browser. In addition, third-party cookies must be activated for internet explorer. Interested parties can find more information under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

8. Tracking through DoubleClick by Google

8.1 Description and Scope of Data Processing

We use the online marketing tool DoubleClick by Google. DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to determine which ads are shown in which browser and can prevent them from being displayed multiple times. In addition, DoubleClick uses cookie IDs to track conversions related to ad requests. For example, if a user sees a DoubleClick ad and later goes to the advertiser's website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain personally identifiable information. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further use of the data collected by the use of this tool by Google and therefore inform you to the best of our knowledge: By including DoubleClick, Google receives the information that you access the corresponding part of our website or clicked an ad from us.

If you're registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or are not logged in, there is a chance that the provider will find and store your IP address.

8.2 Legal Basis for Data Processing

The legal basis for processing the personal data of users point (a) of Art. 6(1) GDPR (consent).

8.3 Purpose of the Data Processing

Doubleclick's processing of the user's personal data enables high-quality customer interactions, more comprehensive insights andbetter marketing results.

8.4 Retention Period

The data stored using tracking is deleted as soon as it ceases to be required for our recording purposes. In our case, this is the case after thirteen months.

8.5 Right to object

You can prevent participating in this tracking procedure in various ways:

  • by setting your browser software accordingly, in particular Suppression of third party cookies will result in you not receiving ads from Received from third parties;
  • by disabling cookies for conversion tracking by using your Set browser to use cookies from the domain "www.googleadservices.com" be blocked https://www.google.de/settings/ads, but this setting will be cleared if you delete a cookie;
  • by deactivating the interest-based advertisements of the providers, the part self-regulation campaign "About Ads" are via the link https://www.aboutads.info/choices, where this setting is cleared when You delete your cookies;
  • by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome at https://www.google.com/settings/ads/plugin. We remind you that in this case you may not all be able to fully use the functions of this offer.

Learn more about DoubleClick by Google at https://www.google.de/doubleclick and https://support.google.com/adsense, and privacy on Google in general: https://www.google.de/intl/de/policies/privacy. Alternatively you can visit the website of the Network Advertising Initiative (NAI) visit http://www.networkadvertising.org Google has joined the EU-US Subject to Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

9. Use of Google reCAPTCHA

On our website, we use Google reCAPTCHA to check and avoid interactions on our website through automated access, eg. B. by so-called. Bots, a. This is a service of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereafter referred to as "Google."

Certified under the EU-US Privacy Shield https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active, Google guarantees that EU data protection regulations will also apply to the processing of data in the USA be respected. Through this service, Google can determine from which website a request is sent as well as from which IP address you use the so-called ReCAPTCHA input box use.

In addition to your IP address, other information may be collected by Google that is necessary for the offer and the warranty of this service.

Legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the security of our Internet presence as well as in the defense of unwanted, automated access in the form of spam o.e. Google offers further information on the general handling of your user data at https://policies.google.com/privacy.

10. Integration of Social Plug-Ins

Description and Scope of Data Processing

We currently use the following social media plug-ins to support our public relations activities:

  • YouTube
  • Google+
  • Facebook
  • Twitter

We use what is referred to as the so-called “double click solution”. This means that when you visit our website, categorically no personal data will initially be forwarded to the providers of these plug-ins. Personal data is only transferred if you click on one of the plug-ins: By activating the plug-in, automatised data will be transferred to the respective plug-in provider and stored there (in the case of the American (USA) providers, in the USA). We have no influence on the collected data or the data processing procedures, nor are we aware of the full extent of the data that is collected, the purposes of the processing or the retention periods. As the plug-in provider mainly carries out the data collection using cookies, we recommend you use the security settings of your browser to erase all cookies before clicking on the greyed-out box.

YouTube

The controller has on this website Components from YouTube integrated. YouTube is an internet video portal that Video publishers free the setting of video clips and other users the likewise free consideration, evaluation and commentary of this allows. YouTube allows the publication of all kinds of videos, which is why both complete film and television programs, but also music videos, trailers or videos made by users themselves via the Internet portal are.

YouTube's operating company is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. The YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

By calling any of the individual pages of this site, which is by the for the controller is operated and on which a YouTube Component (YouTube video) is integrated, the Internet browser on the information technology system of the person concerned automatically the respective YouTube component causes a representation of the to download the corresponding YouTube component from YouTube.

Further Information about YouTube can be found at https://www.youtube.com/yt/about/en/ be retrieved. YouTube will receive this as part of this technical process and Google aware of what specific bottom of our website visited by the affected person. Unless the affected person at the same time logged in to YouTube, YouTube recognizes by calling a Bottom containing a YouTube video containing our concrete bottom Website visited the affected person. This information will be through Collected YouTube and Google and the respective YouTube account of assigned to the person concerned. YouTube and Google receive YouTube Component always provides information that the affected person visited our website if the data subject at the time of Calling our website simultaneously logged in to YouTube; this finds regardless of whether the person clicks on a YouTube video or not. Is such a transfer of this information to YouTube and Google not wanted by the person concerned, this can be the transmission This will prevent them from calling our website logs out of her YouTube account. Published by YouTube Privacy Policy Under https://www.google.com/intl/en/policies/privacy/ can provide information on the collection, processing and use of personal data by YouTube and Google.

Google+

The controller has on this website as Component integrates the Google+ button. Google+ is a so-called social network. A social network is an internet social Hangout, an online community that it's users usually allows to communicate with each other and in the virtual space too to interact.

A social network can be used as a platform for sharing Opinions and experiences serve or enable it Internet community, personal or company-related information provide. Google+ allows users of the social network, among others, the Creating private profiles, uploading photos and networking about friend requests. The operating company of Google+ is the Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. By calling any of the individual pages of this site, which is by the for the controller is operated and on which a Google+ Button has been integrated, the Internet browser on the information technology system of the person concerned automatically the respective Google+ button causes a representation of the Google's corresponding Google+ button. As part of This technical process gives Google knowledge of which specific Bottom of our website is visited by the affected person. More detailed information about Google+ can be found at https://developers.google.com/+/ available.

If the person is logged in to Google+ at the same time, recognizes Google with each visit to our website by the person concerned and during the entire duration of each stay on our Website, what concrete bottom of our website the affected Person visits. This information is provided through the Google+ button Collected and Google by the respective Google + account of the affected Person assigned. If the person concerned activates one of the integrated on our website Google + buttons and thus makes a Google + 1 recommendation, Google maps this information the personal Google + user account of the affected Person to and stores this personal information. Google saves the Google +1 recommendation of the person concerned and makes this in. Compliance with the data subject's accepted by the data subject Conditions. Public accessible. One of the person on this the Google + 1 recommendation submitted on the website will be merged later with other personal information, such as the name of the person affected person used Google + 1 account and in this deposited photo in other Google services, such as the Search engine results of the Google search engine, the Google account of person or elsewhere, for example on websites or in connection with advertisements, stored and processed. Further Google is able to join the visit on this website with others Google linked to store personal information. Google also records such personal information for the purpose of: improve or optimize Google's different services.

Google will always provide information via the Google + button that the person concerned has visited our website when the affected person at the time of calling our website at the same time logged in to Google+; this takes place regardless of whether the affected Person clicking the Google + button or not. Is a .transmission of personal data to Google of the affected Person not wanted, this can prevent such a .Translation thereby that they are before calling our website from their Google + account logs. For more information and Google's privacy policy can be found at https://www.google.com/intl/en/policies/privacy/. Additional Google pointers to the Google +1 button below https://developers.google.com/+/web/.

Twitter

The controller responsible for processing has integrated components of Twitter into this website. Twitter is a multilingual, publicly accessible micro-blogging service where users can post and disseminate so-called Tweets, short messages limited to 140 characters. These short messages are accessible for everybody, including persons not registered with Twitter. The Tweets will also be displayed to the so-called followers of the user in question. Followers are other Twitter users who follow the Tweets of a user. Furthermore, Twitter allows addressing a large audience through the use of hashtags, linking or retweeting.

Twitter is operated by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Through each visit to one of the individual pages of this website which is operated by the controller responsible for processing and into which a Twitter component (Twitter button) has been integrated, the web browser on the information technology system of the data subject will be automatically prompted by the Twitter component to download a display of the corresponding Twitter component. Further information on the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. As part of this technical procedure, Twitter is made aware of the specific sub-page of our website that was visited by the data subject. The purpose of integrating the Twitter component is allowing our users to share the content of this website, to make this website known in the digital word, and to increase the number of people visiting our website.

If the data subject is logged into Twitter at the same time, every time the data subject accesses our website and for the entire duration of their stay on our website, Twitter is able to see which specific sub-pages of our website the data subject visits. This information will be collected by the Twitter component and associated with the corresponding Twitter account of the data subject by Twitter. If the data subject clicks on a Twitter button that is integrated into our website, the data and information transmitted by doing so will be associated with the personal Twitter user account of the data subject and will be saved and processed by Twitter.

Through the Twitter component, Twitter will always receive notification of any visit made to our website by the data subject if the data subject is simultaneously logged into Twitter when they access our website; this will occur regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want such a transfer of information to Twitter to take place, he or she can prevent this transfer by logging out of their Twitter account before they access our website.

The applicable privacy policy of Twitter is available at https://twitter.com/privacy?lang=en.

Facebook

The controller who is responsible for the processing has integrated components of the company Facebook into this website. Facebook is a social network.

A social network is a social meeting place operated on the internet, an online community which generally enables users to communicate with each other and interact in a virtual space. A social network may serve as a platform for the exchange of opinions and experiences or enable the internet community to provide personal or business-related information. Facebook allows the users of its social network to create private profiles, to upload photos, and to network through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside of the United States of America or Canada, the data controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Through each visit to one of the individual pages of this website which is operated by the controller responsible for the processing and into which a Facebook component (Facebook plug-in) has been integrated, the web browser on the information technology system of the data subject will be automatically prompted to download a display of the corresponding Facebook component from Facebook by the Facebook component. An overview of all the Facebook plug-ins is available at https://developers.facebook.com/docs/plugins/?locale=en. During the course of this technical procedure, Facebook is made aware of the specific sub-page of our website that was visited by the data subject.

If the data subject is logged into Facebook at the same time, every time the data subject accesses our website and for the entire duration of their stay on our website, Facebook is able to see which specific sub-pages of our website the data subject visits.

This information will be collected by the Facebook component and assigned to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons that has been integrated in our website such as the "Like" button, or if the data subject submits a comment, Facebook will match this information with the personal Facebook user account of the data subject and store this personal data.

Through the Facebook component, Facebook will always receive notification of any visit made to our website by the data subject if the data subject is simultaneously logged into Facebook when they access our website; this will occur regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want such a transfer of information to Facebook to take place, he or she may prevent this transfer by logging out of their Facebook account before they access our website.

The privacy policy published by Facebook, which can be accessed under www.facebook.com/about/privacy/, provides information on the collection, processing, and use of personal data by Facebook. It also provides information on the setting options that Facebook offers to protect the privacy of the data subject. In addition, different configuration options are available that can prevent data from being transferred to Facebook. The data subject can use such applications to suppress the transfer of data to Facebook.

11. Links to Third-Party Websites

The link to the respective dealer's page is made to give you easy access to our articles. The websites were and are created and provided by third parties. We have no influence on the design, content and function of these third-party services. We explicitly distance ourselves from all content of any offerings provided by third parties we have provided links to. Please note that third-party offerings our website provides links to could possibly install their own cookies on your terminal and/or collect personal data. We have no influence on this. To this extent please inform yourself directly with the providers of these linked third-party offerings (e.g. via their privacy policies). The respective service provider and controller is apparent in particular in the imprint and the respective privacy notices on the respective websites.

12. Data Subject Rights

If the user’s personal data is processed, then they are a "data subject" in the sense of GDPR. They have the following rights vis-à-vis us as the controller:

  • Right of Access
  • Right to Rectification
  • Right to the Restriction of Processing
  • Right to Erasure
  • Right to Be Informed
  • Right to Data Portability
  • Right to Object
  • Right to Withdraw the Consent Given Under Data Protection Law
  • Right to Lodge a Complaint with a Data Protection Supervisory Authority

Information on the Withdrawal of Consent:

A data subject has the right to withdraw their declaration of consent under data protection law at any time. However, the withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

Information on the Right to Lodge a Complaint with a Supervisory Authority:

Without prejudice to any other administrative or judicial remedy, the data subject has the right to lodge a complaint with a supervisory authority, in particular in the member state of the user’s habitual residence, place of work or place of the alleged infringement if the user considers that the processing of their personal data by us infringes the GDPR.